open for business updates

 

We won't send a ton of junk, just the good stuff.


15-Oct-2014

Why your business needs a website


Your company needs a website. It's as simple as that. Well, not really. Not only should your business have a website, it needs to be up-to-date and work on multiple platforms (desktop, mobile, tablet).


Your website is a way for you to make a tailored, impactful first impression about your business. You can control the message on your site, creating the best possible pitch for your company, even when you're not there to say it.


Customers are searching for businesses online more than ever. If you don't have a website, it is likely your competition does, leaving a multitude of potential customers unable to find you. People aren't searching for you in the phone book anymore. Even YellowBook has changed its platform to draw people to the Web for searches.


"But I have Facebook, isn't that enough?" No, it's not enough. The most important function of your social media pages is to direct people to your world-wide storefront: your website.

If you do not have a website, or your site needs to be updated, plan it into your advertising budget. Keep in mind, your site should match the feel of your business. It is part of the Four P's. (See our article on marketing mix on page 34).

According to Janell Anderson Ehrke, CEO of GROW Nebraska, it's important to plan for your website in your annual budget. That way,  she said, the idea of a website becomes a feasible marketing outlet.


About the Author

Staff
Open for Business, Central Nebraska
The Open for Business Staff strives to create the most useful content possible for businesses. Whether it's tips and tools available for owners to work smarter, not harder, a feature story highlighting amazing things happening with a Central Nebraska business or a fun tip here and there, you will find something that helps your business thrive at openforbusinessmagazine.com 



Tell A Friend

Tell a Friend

From:

To:

Check out this article from Open for Business Magazine!
 
Captcha Image
 

Submitting Form...

The server encountered an error.

Form received.

Captcha Image


Get that Chip Off Your Shoulder22-Dec-2015

New credit cards and technology affect businesses The instatement of Europay, Mastercard and Visa (EMV) cards officially launched in O..


GYBO08-Jul-2015

The resource for building your online presence Many years ago, in 1998, I started my own business. My mentor told me the..


Digital Wallets13-May-2015

Moving cash to the Cloud The future is here… well, isn’t it always, if you consider where we’ve come from te..


It's a bird, it's a plane...03-Mar-2015

It's... not legal. (Yet.) THE DRONE DEBATE Twenty years ago, if a farmer had to assess the damage to the crops from a recent hail..


More Productivity at Your Fingertips15-Feb-2015

Enhance your business with online services The internet gives us access to unlimited resources. This is good news for business professionals...


Promotion is Key09-Dec-2014

If you build it they may fund Crowdfunding has gained popularity in recent years, providing entrepreneurs the opportunity to have their p..


Your 24-7 storefront15-Oct-2014

Why your business needs a website Your company needs a website. It's as simple as that. Well, not really. Not only should your busines..


Facebook Fan Page Changes31-Jul-2014

Facebook algorithm affects fan page success rate Your Facebook Page isn't being seen by as many people as it used to. For the pas..


Remote Control Energy Monitoring01-May-2014

Manage consumption, bottom line Energy continually seeps from the walls and outlets of offices and homes. That’s money..


Cloudy with a Chance of Success02-Apr-2014

Cloud computing takes businesses to the next level Every cloud has a silver lining...or at least a vast amount of room to sto..


Cracking the QR Code22-Jan-2014

Implementing technology into marketing strategy QR (Quick Response) codes might seem like a new marketing tool, but they have actuall..


Work Smarter, Not Harder22-Jan-2014

Smartphone apps increase efficiency (http://www.mint.com)Small business owners must wear several hats. In one day, tasks may range from be..


Our Partners:

© 2015 Open for Business Magazine, LLC  All rights reserved