open for business updates
We won't send a ton of junk, just the good stuff.
Attracting talent through effective branding
Recruiting has changed. No longer are you able to put a sign in the window and expect to find the right applicant. Today, job seekers use many resources. If your company is not quickly seen, you will have little luck recruiting.
Recruiting is more about branding your company than it is about putting up a “now hiring” sign. Job seekers have the ability to be more selective than ever. They are looking for a company with a great reputation; one that provides flexibility, great benefits and the ability to have a life outside of work.
For your company to attract quality candidates, you need to brand your company, sell your company and promote why people should work for your company. To do this, you need to take a multi-step approach.
1. Create a Talent Pipeline
Know what type of talent is needed. Always be recruiting so you can be proactive.
2. Online Recruiting
Most job seekers look for work on the Internet. Job boards are visited by thousands of people and are cross-posted to thousands of other national job boards. Post all of your job openings, not just a few.
Build a Recruiting Culture – Create an internal referral program and have everyone in your company share your company job posts on social media. Create a buzz!
3. Write Effective Job Ads
Posting jobs online can be ineffective unless you write an effective ad with keywords, position title, skills and your company name. It will improve your SEO allowing your jobs to be found more easily on search engines.
4. Use Social Media
Facebook and LinkedIn are the largest gathering of people anywhere in the world. Share your jobs from the job board straight to your social media page to increase exposure.
Now that your ad has been found, it needs to be attractive to get the applicant to apply. Highlight your company’s culture, the job, benefits, pay, schedule flexibility. These will help the job seekers decide if they even want to apply for your job opening.
6. Informative & Attractive Website
Having a website will allow job seekers to do research on your company. Use it to tell your company’s story and explain its culture. Include statements or testimonials from current and past employees as to why they like working for the business. This will be very persuasive to potential candidates.
7. Build a Recruiting Culture
Create an internal referral program and have everyone in your company share your company job posts on social media. Create a buzz!
As you can see, recruiting is a multi-step process and each piece of the process is very important. Branding your company, promoting your jobs and engaging with everyone will allow your company to be more effective when it comes to recruiting.
Travis Powell founded Tranic Enterprises, Inc. and it's family of companies: Essential Personnel, Essential Screening and Careerbum.com. He is an expert in recruiting and job placement.
Holen One Farms marinades on successes, friends and family “Let’s build a concession trailer and travel ..
Enlightening your customers leads to success Chiropractic? What is it? What do chiropractors do? You would think for a service that has..
Marketing to the Ag sector Calvin Rupe discusses the upcoming growing season with a client. When I began my career with ..
A smile makes all the difference PHOTO COURTESY: ZACH MAYHEW Customer service in business is as important as having a ser..
Making your message clear and consistent One word is the key to any branding: CONSISTENCY. This doesn’t mean y..
Attracting talent through effective branding Recruiting has changed. No longer are you able to put a sign in the window and expect to fi..
Better your community, bottom line with cause marketing What’s the value of doing good? It’s not a trick q..
Implementing technology into marketing strategy QR (Quick Response) codes might seem like a new marketing tool, but they have actuall..