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16-Jul-2014

Attracting talent through effective branding

Recruiting has changed. No longer are you able to put a sign in the window and expect to find the right applicant. Today, job seekers use many resources. If your company is not quickly seen, you will have little luck recruiting.

Recruiting is more about branding your company than it is about putting up a “now hiring” sign. Job seekers have the ability to be more selective than ever. They are looking for a company with a great reputation; one that provides flexibility, great benefits and the ability to have a life outside of work.

For your company to attract quality candidates, you need to brand your company, sell your company and promote why people should work for your company. To do this, you need to take a multi-step approach.

1. Create a Talent Pipeline

Know what type of talent is needed.  Always be recruiting so you can be proactive.

2. Online Recruiting

Most job seekers look for work on the Internet. Job boards are visited by thousands of people and are cross-posted to thousands of other national job boards. Post all of your job openings, not just a few.

Build a Recruiting Culture – Create an internal referral program and have everyone in your company share your company job posts on social media. Create a buzz!


3. Write Effective Job Ads

Posting jobs online can be ineffective unless you write an effective ad with keywords, position title, skills and your company name. It will improve your SEO allowing your jobs to be found more easily on search engines.

4. Use Social Media

Facebook and LinkedIn are the largest gathering of people anywhere in the world. Share your jobs from the job board straight to your social media page to increase exposure.

5. Attract!

Now that your ad has been found, it needs to be attractive to get the applicant to apply. Highlight your company’s culture, the job, benefits, pay, schedule flexibility. These will help the job seekers decide if they even want to apply for your job opening.

6. Informative & Attractive Website

Having a website will allow job seekers to do research on your company. Use it to tell your company’s story and explain its culture. Include statements or testimonials from current and past employees as to why they like working for the business.  This will be very persuasive to potential candidates.

7. Build a Recruiting Culture

Create an internal referral program and have everyone in your company share your company job posts on social media. Create a buzz!

As you can see, recruiting is a multi-step process and each piece of the process is very important.  Branding your company, promoting your jobs and engaging with everyone will allow your company to be more effective when it comes to recruiting.


About the Author

Travis Powell
President, Essential Personnel
Travis Powell

Travis Powell founded Tranic Enterprises, Inc. and it's family of companies: Essential Personnel, Essential Screening and Careerbum.com. He is an expert in recruiting and job placement.


  



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