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Being your best marketing tool
What is the biggest and best marketing tool in your business? YOU! What you say about your business and the image you present to the rest of the world will ultimately help create the vision that your consumers and community have about your business.
In the Midwest, we are taught to be humble and focus our attention on others. So it isn’t surprising that business people often forget to outfit themselves as the face of their enterprise. Two things that are imperative for success are an effective pitch about your business and a quality headshot that showcases you as a professional. Learn more about how Open for Business Magazine is helping people get their professional headshots at the Nebraska Products Show October 8 and 9.
The concept of an elevator pitch comes from the idea of walking into a corporate skyscraper and walking onto the elevator with a potential investor, partner or agent that can help take your business to the next level. You have the time it takes to ride to the top (about 30 seconds) to convince that person that your idea is worthy of attention and possibly, investment.
- 1. Who are you, and what is your idea or company?
- 2. What does your business do?
- 3. Why do they do this?
- 4. How does it make a difference for others?
- 5. Why will consumers choose your business?
- 6. How do you reach customers?
- 7. What positive impacts do you make on the community?
- 8. How are you changing your industry for the good?
- 9. What do you want from this person?
- 10. How can this person learn more?
A pitch should be scripted and practiced so much that it is memorized but not seemingly so. You want it to be dynamic, persuasive, thought provoking and conversational all at the same time. Practice it many times in front of a mirror or even record it so that you can see yourself delivering it.
If you are shy and don’t like to meet people, you can join social groups that help you break some of those barriers. Toastmasters is a great organization to help with this as well as sharpen your presentation skills.
Repeating a person’s name at the beginning and end of an interaction while identifying something distinctive about them will also help you to remember their name the next time you meet.
Some components of the perfect pitch include a solid handshake, a smile and a business card that you can leave with the person so they can contact you after they realize you just presented them with the next million dollar idea!
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