open for business updates

 

We won't send a ton of junk, just the good stuff.


22-Jan-2014

Implementing technology into marketing strategy


QR (Quick Response) codes might seem like a new marketing tool, but they have actually been around for almost 20 years. Originally developed by Denso Wave, a subsidiary of Toyota, they were used to track automotive parts at high speeds. Because Denso has waived their right to patent this technology, the use of QR codes has become wide-spread.


Although the intended purpose was for inventory, QR codes found their way into the marketing arena due to the advent of smartphones and smartphone apps. Since these tools have cameras, it is easy to scan a QR code and lead consumers, users and potential prospects to a wealth of information on certain companies including products and services. Most smartphone apps are FREE and can be downloaded on a mobile device in less than a minute. So essentially it is a no-low cost tool for a business and the customer.


The QR code works in a similar way to a UPC barcode in that data is held in the form of a pattern that can be decoded. This data can be anything from a URL for a website, to contact information, to geolocation data for use on a map. Anything that can be written out in under 4,000 characters or so (depending on the data type).

To create a QR Code for your business, simply search online [QR Code Generator] for one of the many free programs that will immediately produce a graphic image containing a unique QR Code for your purpose. There are also programs available (fees may apply) that report measurable information such as the number of times your code is scanned.

Companies are using QR codes to lead customers to information including “how to” product videos, supporting websites to enhancing social media statuses. Below are some creative ideas for how QR Codes can be used.

1. QR Codes can be put on the packaging of food and link to a recipe website that provides cooking ideas using that grocery item.

2. In galleries or exhibits, QR Codes can be displayed next to paintings, artifacts or other works of art. When the guest scans the code, she can get a lot of detail about the artist, history or purchasing information.

3. Customers can be a part of the product experience by scanning a QR Code to find out where something originated from. Imagine purchasing a car and actually getting to see a production process of the vehicle being manufactured, or a map of where it was built. Companies could even incorporate safety ratings and consumer reviews and testimonials.

4. Put a QR Code on your business card that links to a video of you giving your elevator pitch.

5. You can even have QR Codes that will trigger a phone call… imagine the possibilities with that!


For more ideas, check out this great article from Mashable, Inc.



About the Author

Staff
Open for Business, Central Nebraska
The Open for Business Staff strives to create the most useful content possible for businesses. Whether it's tips and tools available for owners to work smarter, not harder, a feature story highlighting amazing things happening with a Central Nebraska business or a fun tip here and there, you will find something that helps your business thrive at openforbusinessmagazine.com 

    

Tell A Friend

Tell a Friend

From:

To:

Check out this article from Open for Business Magazine!
 
Captcha Image
 

Submitting Form...

The server encountered an error.

Form received.

Captcha Image


Get that Chip Off Your Shoulder22-Dec-2015

New credit cards and technology affect businesses The instatement of Europay, Mastercard and Visa (EMV) cards officially launched in O..


GYBO08-Jul-2015

The resource for building your online presence Many years ago, in 1998, I started my own business. My mentor told me the..


Digital Wallets13-May-2015

Moving cash to the Cloud The future is here… well, isn’t it always, if you consider where we’ve come from te..


It's a bird, it's a plane...03-Mar-2015

It's... not legal. (Yet.) THE DRONE DEBATE Twenty years ago, if a farmer had to assess the damage to the crops from a recent hail..


More Productivity at Your Fingertips15-Feb-2015

Enhance your business with online services The internet gives us access to unlimited resources. This is good news for business professionals...


Promotion is Key09-Dec-2014

If you build it they may fund Crowdfunding has gained popularity in recent years, providing entrepreneurs the opportunity to have their p..


Your 24-7 storefront15-Oct-2014

Why your business needs a website Your company needs a website. It's as simple as that. Well, not really. Not only should your busines..


Facebook Fan Page Changes31-Jul-2014

Facebook algorithm affects fan page success rate Your Facebook Page isn't being seen by as many people as it used to. For the pas..


Remote Control Energy Monitoring01-May-2014

Manage consumption, bottom line Energy continually seeps from the walls and outlets of offices and homes. That’s money..


Cloudy with a Chance of Success02-Apr-2014

Cloud computing takes businesses to the next level Every cloud has a silver lining...or at least a vast amount of room to sto..


Cracking the QR Code22-Jan-2014

Implementing technology into marketing strategy QR (Quick Response) codes might seem like a new marketing tool, but they have actuall..


Work Smarter, Not Harder22-Jan-2014

Smartphone apps increase efficiency (http://www.mint.com)Small business owners must wear several hats. In one day, tasks may range from be..


Our Partners:

© 2015 Open for Business Magazine, LLC  All rights reserved