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01-Jul-2014 Bringing Your Team into Social Responsibility Mission

While being a socially responsible business is not a legal obligation the benefits pay off in the long run. Customers and clients alike are looking to socially responsible businesses more than ever. As a business, you can get involved either globally or right here in central Nebraska, impacting the world in a positive way.

Here are a few steps your company can incorporate to promote social good in your business model:

1.Build the Foundation
Establish your business' social mission and incorporate it into your mission statement. If you are already a flourishing business, this social mission can be added to your operating agreement and shift the foundation of the organization. It’s important that the social mission be a top-down initiative. If you instill a commitment to this philanthropic approach, your employees will follow. Once this foundation is established, new employees will have an understanding of your company’s priorities from day one. If you’ve been in business for a while and have an established culture, it’s a matter of starting small and getting your team involved in the new direction of your company.

2. Keep Your Mission Aligned
Once you have an established foundation, consider whether the product you’re selling or the services you’re providing are in line with your mission. Be genuine to your mission and realize “doing good” may not always be the easiest or most cost-effective route.

3. Enhance Your Community
Encourage your team to be active in organizations that strive for the betterment of our community. It’s important for your team to connect with and support companies and organizations that share similar values and ideals. It’s imperative to be conscientious of people’s passions and to encourage your team to be involved in deciding what activities and organizations to support. Getting your team involved in the community is something that can be achieved on a small scale. Perhaps it’s serving on a board, recycling, volunteering for a non-profit, or participating in fundraisers. The more your team is involved in selecting how to give back, the more likely they are to rally around the cause.

4. How to Pick Your Team
Your team is a living and breathing representation of your company and its mission, so it’s important you choose very wisely when adding members. Keep your social mission in mind when determining whether this person will better your company. Be open to new ideas. You picked your team because their values aligned with your mission. Appreciate their perspective as it’s important the individuals carrying out your mission everyday understand they are valued.

About the Author

Joshua A. Johnson
Conway, Pauley & Johnson P.C.

Joshua Johnson recently joined The Law Firm of Conway, Pauley & Johnson P.C. He is a Hastings, NE native and graduated from UNL Law School in May 2013. Joshua is actively involved in the community, including various boards.

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