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Moving cash to the Cloud
The future is here… well, isn’t it always, if you consider where we’ve come from technologically-speaking?
Remember the days when a checkbook, cash and maybe your most important credit card were what filled your wallet? Those days are coming to an end as digital wallets gain popularity.
Digital wallets were first introduced four years ago by Google Wallet. The rollout and execution did not take hold, leaving Apple to fill large shoes when they introduced Apple Pay on October 20, 2014.
Apple isn’t the only company to jump into the Digital Wallet pool. The world’s largest smartphone manufacturer, Samsung, acquired LoopPay in February. Using the startup’s software, they’ve developed Samsung Pay. Android is also joining in the game with Google Wallet.
While this digital payment method is a new experience for users, there are several locations around central Nebraska accepting digital wallet payments.
This is a trend that does not seem to be fading, and as small business owners, the point of sale (POS) for users is becoming easier to use. It is your job to stay on top of trends and to create a customer experience users are looking for. Make purchasing your product as easy for your customers as possible, in the storefront, whether your business is brick and mortar, or online.
More and more customers are using digital wallets and it’s important that you accept payment for what it is. Turning away a sale is never a positive thing.
SMALL BUSINESS TIPS
Accept digital wallet payments and find a digital wallet provider. Apple Pay and Google Wallet suggest contacting your POS terminal provider to request a digital wallet Near Field Communication (NFC) reader.
Integrate digital wallets into your checkout processes, both online and at point of sale. You can do so by contacting your POS terminal provider for the brick and mortar store, but for online sales, you’ll need to integrate a widget for each kind of digital wallet platform: Apple Pay, Samsung Pay, Google Pay.
Provide a reliable internet connection. Digital wallet readers require an internet connection. Be sure yours is strong and reliable prior to accepting payments.
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